"It could be me" awareness campaign

The Problem

Nobody believes homelessness will happen to them

The Solution

National targeted publicity campaign to raise awareness of how close homelessness is - embedding the idea that homelessness is easy to fall into.

Who It'll Help

People who hit some triggers e.g. low resilience, life-changing events, precarious job situations, low literacy/numeracy

How It'll Help

  • Remove the stigma
  • Start the discussion
  • Help self-identification